Apple Event – September 2019

Last week, Apple hosted their 2019 event. We’ve summed up the key announcements from the 2 hour event here…

Tim Cook opened the show by saying that Apple were focused on “innovations that enrich people’s lives”. They are continuing to work with hardware, software and services to provide solutions for their customers.

iPhone 11 & iPhone 11 Pro

The announcement of these products was the biggest part of the show, so let’s start with what’s new in the iPhone 11…

• Toughest glass ever used on a smartphone
• 6 new colours
• 6.1” Liquid Retina display
• Spatial audio
• Dual camera: 12 MP wide camera & 12 MP Ultra wide camera
• Portrait mode now utilises the wide camera and has the all new pet mode
• Slo-mo selfie videos
• An extra hour of battery life than the XR
• Even more water and dust resistant.

You can of course find the full list of features on Apple’s website; we’ve just outlined a few to give you an idea of what to expect.

The iPhone 11 Pro has been released for customers that want “the most sophisticated technology that really pushes the limits”. With an additional telephoto camera, the ability to shoot and edit extraordinary videos and the introduction of the brand new A13 bionic chip, it’s easy to see how this iPhone has acquired its ‘Pro’ name.

Apple Watch Series 5

Apple opened this section of the show with a video. This featured people saying thank you to Apple for the positive impact that their watch had on their health. The capabilities that the Apple watch series 3 demonstrated provided the motivation for continued development. Apple’s focus on healthcare has now lead to the undertaking of 3 brand new studies.

But, what’s new with this watch?

• Every cellular model will now have international emergency calling, in over 150 countries.
• The watch will have an always on display feature.
• A built-in compass has been added.
• Partnerships with Nike and Hermes have brought the widest ever range of designs to the Apple watch.

iPad

The 7th generation iPad features a 10.2” Retina display. This provides more pixels, and a brighter and faster display than seen on the bestselling PC in the US.

The most innovative feature of the new iPad is perhaps the ‘Smart Connector’. This gives users the option to add a physical keyboard to the iPad, which can double up as a protective cover.

Other new features include easier app navigation, to ensure that the iPad offers a distinctive experience. There are minor updates too, such as being able to use the desktop version of Safari, that will completely alter the user’s experience of iPad.

Apple TV+

We couldn’t leave this post without mentioning a final impressive offering from Apple: Apple TV+.

Through summer, trailers were released of the Apple original series’. These have been some of the most watched trailers for TV shows, ever. Launching on 1st November 2019, you’ll be able to access all of this, on a family subscription, for just $4.99/month. Plus, purchases of a new iPhone/iPad/Mac, will include a 1 year subscription.

The release of iOS 13 is also around the corner, so those who won’t be upgrading their hardware will still notice improvements on their devices. If you are looking to upgrade, you can pre-order some of Apple’s new releases here at Roda. Give us a call to find out more.